Happy Birthday Terra Trust

Terra Trust is turning 1


Terra Trust is Turning 1!

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On December 6, 2023, Terra Trust came into existence. As with most startups we began with a grand vision and thought we could change the world. Looking back a year now and that belief has turned to reality and that's cause for celebration.

When we first started out we were leveraging years spent in sustainability and decades in tech. We had a lot of experience launching and growing businesses from the ground up into billions. Eyes were wide open on the challenges ahead. We knew there were challenges in getting companies to act more sustainably. An idea that quickly turned into acting more responsibly - encompasses the financial and sustainability side blended together.

The ideas began to flow and refine and eventually we landed upon a giant blind spot - the sustainability of technology. Did you know that nearly half of a company's environmental impact sits in their technology? The same technology myself and my fellow workers, advisors, and investors had spent their entire lives implementing. With over 70% of companies across 80 different countries, territories, and individual US states all acting on sustainability and making Net Zero promises we realized they all are going to hit a major brick wall - their tech.

As we engaged with customers and partners we realized just how hard it is to address the problem. The data is there but not in an actionable or intelligent format. The staff is not trained or aware of the larger impacts to the company. The tooling all lacks the integrations and correlations needed to address the issue. And so we set out to work building the product, consulting, and knowledge to embed sustainability into the every day actions of IT. Not another project for IT to take on but give them the intelligence they need embedded into the actions and process they do on a daily basis to make more economic impact for the business.

It's been a journey but we’re here. We’re 1. We’re ready to address the challenge. If you’ve gotten this far then you’re likely shaking your head and have a reason to talk to us so reach out and let’s get started.

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